We build your foundation now, so you are ready for robots 1 to 100.
Growth partner
When Tesla's Robotaxi network reaches a new metro it needs five things it did not build there and does not want to: ground with power, a hub that runs around the clock, people trained before the first vehicle, a safety record an insurer can read, and the local partners who produce the first rides. We build all five in the Carolinas ahead of the network, for Tesla's robots and no one else's: Cybercab, Robotaxi, Robovan, and Optimus.
Five things, one counterparty
Sites walked, written up, and optioned in each metro, with the utility's answer on power already in hand.
Hubs opened and run to a written launch-ready standard for Cybercab, Robotaxi, and Robovan vehicles, with the four procedures and twelve principles every hub follows, and floor work Optimus can take on when Tesla makes it available to businesses.
Eight roles written up, a talent network collecting names, a skills ladder, and college partnerships intended in every metro.
The qualification record, incident log, and root-cause reviews that let an underwriter price the risk. We build the evidence; carriers write the cover.
Pickup points agreed with venues, hotel and municipal relationships, and event plans drilled, so the first ride exists on day one under Tesla's own brand.
Networks buy this layer locally. Tesla's own Robotaxi hub in San Antonio sits on a site owned by a third-party developer, and Uber's map shows a different local operator in nearly every city it enters. We intend to be that partner for Tesla's robots in the Carolinas.
Robot 1
One hub energized, one pickup point agreed, one shift qualified, one insurer's questions answered. Everything a single Cybercab needs to carry a rider, in place before the vehicle.
Robots 1 to 10
The hub runs every shift, the second and third pickup points open, the weekly review produces changes, and the record grows long enough to price.
Robots 10 to 100
A second hub or micro-hubs, Robovan on event routes, Optimus units qualified for floor tasks, site development ahead of the fleet, and the numbers the network reports coming from our floor.
Three metros in North Carolina, then the rest of the Carolinas.
First metros
Illustrative, no sites announced.
Charlotte, NC, Raleigh, NC, Wilmington, NC.
Charlotte, NC
The largest city in the Carolinas, and the first place we intend to organize capital, infrastructure, and partners.
Raleigh, NC
The state capital and the center of the Triangle. We are looking for partners here alongside Charlotte.
Wilmington, NC
A coastal city we want to serve from the start, so the network reaches the coast as well as the interior.
We are building out these four areas, and the first one is the business.
We build a Robotaxi network's foundation in a metro before it arrives, so it is ready for its first robot and its first hundred: ground with power, hubs and the standard that runs them, trained people, the record an insurer can read, and the partners who produce the first rides.
A Robotaxi network needs places for vehicles to charge, park, be cleaned, and be serviced. If you own or operate property, charging, or service capacity, we would like to hear from you.
Events are a natural place to introduce people to Robotaxi service. If you organize events or venues and want to explore working together, use the form and describe what you have in mind.
If you are interested in owning or purchasing Cybercab vehicles for fleet use, tell us about yourself. We are collecting interest so we can follow up as purchasing opportunities take shape.
The Tesla robots we intend to operate: three that carry riders, and one that works the floor.
Launched in Austin
Tesla's two-seat, no-steering-wheel vehicle, launched in Austin. The vehicle we intend to purchase for fleet use in the Carolinas.
In service in six US metros
Tesla's ride service, running Model Y and Cybercab vehicles in limited areas of six Florida and Texas metros today.
Announced — arriving soon per Tesla
Tesla's autonomous van, seating up to 20 by default, listed as “arriving soon” on tesla.com/robotaxi. No date, pricing, or production timeline has been published.
In Tesla's factories — not yet sold externally
Tesla's humanoid robot, in production ramp at Fremont and not yet sold to businesses. The fourth Tesla robot in our plan: floor work at the hub.
What is Cybercab? How is it different from the Model Y Robotaxi vehicle?
Tesla describes Cybercab as a two-seat vehicle with no steering wheel, built to drive itself, with room for luggage and a large touchscreen for riders.
The Model Y Robotaxi is a production Model Y running Tesla's autonomy software with a steering wheel still in place; Cybercab is built only for autonomous service.
We are assembling a board of advisors before the first vehicle arrives.
Expertise we are looking for
How we work
Our customer is the investor who wants exposure to a Robotaxi network in the Carolinas without buying and managing vehicles. Conversations begin with the interest form and continue in person, under the rules described in the notice below.
We are assembling a board with experience in fleet operations, EV charging and real estate, municipal and regulatory work, insurance, and capital markets. Advisors shape the plan before the vehicles arrive.
Owners of property, power, and service capacity; venues and event organizers; and people who want to own fleet vehicles. Three tracks, one network.
Founder
Founder
JJ Juras founded Robot Mercantile after more than twenty years in financial services, leading teams that built and launched digital products and services. JJ is a certified Six Sigma Green Belt.
The company
Robot Mercantile LLC is a North Carolina limited liability company formed in 2026, with its principal office in Mooresville, North Carolina.
Robot Mercantile LLC is striving to build an independent Robotaxi network in the Carolinas.
Tesla launched Cybercab service in Austin on September 3. Robot Mercantile is organizing an independent Robotaxi network for Charlotte, Raleigh, and Wilmington so the Carolinas are ready when fleet vehicles become available.
Robot Mercantile LLC is building toward a Robotaxi network. The interest form is how to get in touch.